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Direct Mail – Don’t Assume, Just Test and Track

 



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Most novice marketers have definite fixed ideas about spam that are way off base - most frequently within the area of what to spend and the way much to try to to . you ought to determine what you're ready to spend for your marketing budget, spend it, and determine the utmost number of leads that you simply can create. as an example , I’ve heard this statement quite often: "We aren’t that enormous of a corporation . How could we send 2,000 postcards all at once? "Because "What if all of them call?" – looks like a legitimate concern, right?


Here is that the reality behind it: Unfortunately they won’t all call. However, an honest deal of them alright may and ensuring that your traffic in isn't quite you'll handle are some things to believe . Truthfully, there's no sure thanks to tell exactly what percentage people will call if you haven’t done this sort of selling before. consider it this manner . What would happen if they did all call? you'll not be ready to handle all of them, but you'd handle as many as you most likely could, right?


In this scenario, you'd have maximized your income for that point period providing you'll pack up all those callers! you'll also explore the thought of expanding your operation to handle the amount of leads that you simply can create.


What if you didn’t reach your promotion at the very start? you'll afford to send 4,000 pieces every fortnight but you think that that you simply will simply get too many calls to be ready to handle all of them . You, instead, send only 2,000 and therefore the response is decent. However, you continue to have some down time where you're having to undertake to “manufacture” sales.


You saved $400 in marketing money but you had enough down time where you'll have closed quite few more sales than you probably did . The question now's "Which gives me extra money in my pocket? Saving $400 on marketing or closing quite few more sales and earning an additional few G’s potentially.” quite likely the solution is to spend the maximum amount as you most likely can on your marketing, right?


By spending all that you simply can afford on marketing once you start a program you maximize your income soon .


Okay, Time to trace Results.


Hopefully you've got quite a method that you simply attempt to recruit new customers. So how does one know which of them are working and which aren’t? found out a system to trace the results.


Let’s deem example a situation during which you opt to start out a Postcard Marketing Campaign for your business. the primary week you send 3000 postcards. once they start hitting homes you get 30 calls. Did all of those leads come from the postcards? Probably not. Because the week before you bought 8 calls and hadn’t sent out any postcards yet. So how are you able to tell who actually got a postcard?


The Answer: All you've got to try to to is ask them. "So how did you hear about our company?" The hard part is ensuring that any employee in your company who answers the phone and should ask a replacement prospect remembers to ask the question whenever . the less prospects who answer this question, the less accurate your information are going to be when making future marketing decisions.


Now let’s assume that you simply are sending out postcards for a short time and you've got an honest number of calls coming in. If you ask the question "So how did you hear about our company?" they'll respond, "I got your postcard within the mail." But, by now you've got mailed postcards to 4 different lists, 3 times each. How does one tell which list and which mailing this customer was from?


The Answer: Put a marketing code on the postcards which will tell you which of them specific postcard they received and when it had been mailed.


Give each list a reputation and work the date into your marketing code also . and therefore the only thing your representatives got to ask is "Would you mind reading me the marketing code above your address?" This code should offer you all the data that you simply need to know and assist you keep your Marketing Results Tracking as accurate as possible.


Try to not operate off of assumptions about “how to market” if you haven’t educated yourself. And confirm you collect all the info and make your future marketing decisions supported the facts.