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Quite frankly there are only a few ways to actually differentiate yourself from your competition. you create an excellent product, so do they. You provide top-notch customer service, they are doing too. Worse yet, there’s probably a competitor out there that already plays a much bigger and better game than you. So what are you able to do about it? Well, here are 3 keys you'll start applying immediately to differentiate and separate yourself from the pack:
Positioning. Let’s face it. People want to be related to and buy from those they believe are the simplest . Back within the early computer days, there was a proverb that no-one ever got fired for purchasing an IBM. IBM was believed by most to be the simplest pc available. Were they? Maybe. However, they were the perceived expert. Gaining this credibility in your field without a doubt tilts the scales in your favor. this is often one among the best ways to magnetize your business and lead you on a path to make raving fans.
Relationship Building. Consistently stay in tune with and ahead of your required audience - not hard selling, but relationship building. once you truly and genuinely have their best interest at bottom , and believe me, they will sense it, you lay the inspiration for an insurmountable bond to be formed between you. Remember, people buy from people, not, companies.
The 180° Marketing Method™. The crux of this system is just to seem at what your competition is doing and do something else. Dare to vary . the simplest thanks to successfully pull this off is to seem into other industries and pioneer their successful marketing ideas and techniques in your industry. I hate to be the one to inform you but, most marketing ideas and techniques have already been done somewhere by someone. So why attempt to reinvent the wheel. I’m not saying plagiarize here. I’m simply saying learn from the success others have had before you – especially by leveraging ideas and techniques that are new your industry.
There’s an excellent quote floating around that’s attributed to both Zig Ziglar and Dr. Kenneth McFarland that goes something like this: “There are not any traffic jams once you go the additional mile." Applying these 3 keys will certainly get you traveling along that extra mile.
So while most businesses are out there like lemmings playing follow-the-follower, I challenge you to step it up and dare to vary . Be a pacesetter and go it alone on the road less traveled and that i guarantee people will stop and notice .
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