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What if you've done a spread of selling activities over the past year, but you probably did not establish any thanks to track the response? Now you don’t know what worked and what didn’t.
Is there anything you'll do now before you continue together with your marketing efforts and potentially continue pocket money on not-so-effective marketing activities?
First of all, don’t beat yourself up. you're not alone. In fact, one among my biggest challenges as a marketing consultant has been to urge my clients to trace the effectiveness of their various marketing activities.
The first thing to try to to is recognize the importance of tracking, and confirm that you simply have an idea in situ to trace all of your future marketing activities. the only thanks to track is to ask each new customer where or how they acknowledged about you.
You may also want to think about including a code on any flyers or brochures that you simply distribute, and providing a reason for the customer to bring that flyer in once they come to form a sale . Reasons to return the flyer might be to require advantage of a special offer, or to urge a reduction or free bonus gift.
You can also do that by phone or on the web if that's how your customers make purchases. Simply ask them to supply you with the code on the brochure or flyer that they're calling or ordering from. confirm the code is restricted to the situation or group of individuals that you simply distributed the flyer to.
If you're networking or chatting with a gaggle and someone gives you their card and agrees to receive your free report or e-newsletter, confirm you include a reference in your contact database of the event where you met them.
As far as tracking your past marketing activities, consider asking your current customers how they acknowledged about you.
You could do a survey that has variety of customer satisfaction questions, but also includes an issue to work out how they acknowledged about you.
If you've got a couple of clients that you simply work closely with and you actually don’t skills they found you, devour the phone and ask them.
Either of those tactics should offer you a thought of what marketing activities worked and which of them you'll be ready to do without within the future.
If you are still unsure , continue with all the marketing activities, BUT put tracking mechanisms into place so you will not find yourself within the same boat next year.
(C) 2005 Debbie LaChusa, 10stepmarketing