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Defining Corporate Identity, Brand Identity & Brand Image


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1. Corporate identity.

Corporate identity may be a company’s visual presence, which involves the company logo and style strategy for corporate marketing collateral. Corporate identity doesn't encapsulate brand identity, which is best defined because the soul of your company. However, a company identity may, and sometimes does, reflect a brand identity. But some ad agencies, marketing companies and graphic design agencies would have you ever believe that brand identity is that the same thing as corporate identity which changing a logo or design strategy will change the brand identity. However, this is often not the case. There are many intangible factors that weigh in on a brand identity. Such cosmetic changes can help a brand identity by making it evident to customers that a corporation cares about its appearance, but that’s about the extent of its power. a company identity does, however, got to evolve with the days . Failure to try to to so can negatively affect a company’s brand identity, but care must even be taken to not overly revise the presentation of a brand, lest customers worry about the state of a corporation . Corporate identity, along side organizational culture, product quality, service reputation, features, benefits, performance and value, are a number of the key factors of brand name identity.

2. Brand Identity - It’s the essence of your company.

Brand identity is that the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. it's the summation of of these things, which create brand identity.

3. Brand image.

Brand Image is that the market’s perception of your brand identity, which can or might not coincide together with your intended brand identity. Companies must exerting at the daunting task of getting brand identity and image to align…or hire a real branding company.

A branding company can show you ways success starts with the brand identity. does one have a branding strategy? Are your employees conscious of it and ready to be ambassadors for your company’s brand during interactions with the surface world? Are you making the foremost strategically sound decisions for your brand? does one know your customers’ perceptions of your brand?

If your answer is “no” to any of these questions, take the primary step in having the ability to answer yes to all or any of them and success.