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Dear Affiliate Manager, Women Are From Venus


Article Body:

Question: My target market is women, and I’m having a tough time getting them to market my products. they only seem unmotivated. I don’t catch on . Does my affiliate program stink or am I recruiting bad affiliates?

Dear Affiliate Manager:

This just goes back to basic psychology. Women and men value various things .

Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about things like … horsepower and engine stuff. Then, he’ll address the wife and mention safety and color options. is that this condescending? Yes. But, it’s also effective. My eyes glaze over when it involves horsepower, but i would like to understand what I’m getting to appear as if in my car! Sunroof? Radio? Now we’re talking.

So, what does this need to do together with your affiliate program? Simple. Although I can’t represent all women, obviously, I can tell you the items I value in an affiliate program.

Quality. I value my newsletter subscribers and am building a relationship with them. (According to recent studies, women go browsing to seek out relationships and support.) If your product or service is junk, then you'll offer me 99% commission with a 99% conversion rate and I’m still not getting to sell it to my visitors.

Affordability. I can’t promote a product that I, myself, wouldn't buy. If you’re overpriced for what you offer, I can't promote your products to my subscribers.

Dollars and Cents. in fact money may be a factor. It’s just not the #1 factor, as you'll be surprised to understand . 20% commission vs. 40% -- I’m not as concerned that as i'm the opposite items during this list.

Tools: Yes, tools. this is often really big, then few affiliate managers “get it”. i feel I’ve finally pinpointed why this is often such an enormous thing (at least for me). This scenario happens way too often: I find a product i'm really excited about and that i eagerly check in for his or her affiliate program. I log in so I can start telling everyone i do know about this great product or service. I can’t wait to ascertain what they need within the “links” section. Will there be articles, or a rebrandable e-book maybe? or maybe an informative video? It’s like Christmas morning… what is going to I find? And, then the affiliate section opens and there’s one measly link and a button.

My initial gut reaction is “They’re not even trying!” And now, I don’t feel valued or motivated within the least bit. you only succeeded in turning your biggest fan into someone who stuck a lousy button on her page and knows it’s not getting to sell in the least .

I know what you’re thinking. It’s the affiliate’s job to sell. Yes, you’re right. As an affiliate, i do know that writing reviews and proposals is that the best thanks to sell a product. little question about it. All I’m saying is that you’ve need to give us a minimum of an indicator that you’re curious about building a working ‘relationship’. 

Is it hokey to require a relationship with an Affiliate Manager? Yes. It is. But, I can tell you that any affiliate program where i buy some attention and appreciation goes to urge tons more loyalty from me than an Affiliate Manager who sits on the couch drinking beer and watching football while I’m running around working my butt off... (Hmmm.... did I say that?)

So, yes, women are from Venus. you'll plan to embrace it and reap the rewards, or ignore it and wonder why your affiliates aren’t motivated. It’s your choice. As an affiliate, I’m challenging you to embrace this information and run with it.