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From Japan comes the tradition of oshibori. Oshibori is that the Japanese word for the rolled up hot towel you receive after eating at an authentic Japanese restaurant or at the conclusion of a world flight. If you've got never experienced a hot towel after an extended flight, it's as close as you'll get to a refreshing shower within the comfort of your seat with all of your clothes on. What does it need to do with growing your business? It's remarkable.

As noted, you would possibly expect a hot towel during a Japanese restaurant or on a flight but how about within the dentist chair just after the hygienist has stretched your mouth into unnatural shapes to chisel that last piece of plaque from your teeth? Nice and warm, with the sunshine sent of lemon--that would be remarkable wouldn't it? How might that change what you tell your friends about your trip to the dentist? Simple thing. Only costs a couple of cents. But it could lead on to variety of referrals. What would your customers tell their friends if you gave them a hot towel?

According to Jason Stark of White Towel Services, the bulk of his customers are dentists. Dentists that understand that filling your cavity may be a commodity--any one among thousand dentists could it. But having an interesting experience in their office-- that's something that no-one can compete with.

So what do your customers remember about your business? Do they experience something remarkable enough to inform their friends about? for a few businesses it'd be their concept. for instance , Entrees Made Easy provides the ingredients and recipes for several meals to its customers making it easy and quick for them to make great tasting home cooked meals. The concept is new, innovative, and needed in today's hectic world. people who try it can't wait to inform their friends.

Thankfully, an innovative new concept is not the only thanks to be remarkable. The sad fact is that good service is so rare, any company that does provide it's remarkable. I read just yesterday during a column by John DiJulius about Cameron Mitchell Restaurants (27 restaurants in 7 states). What I read wasn't about their food or their concept (though with further research I learned both are amazing). What I examine was their customer service. they appear to understand that indeed the customer is that the emperor and therefore the emperor doesn't wish to be told "no." Their promise: "The answer's what is the question?" Given their growth, i feel their customers remember that sort of service and find it remarkable enough to inform their friends.

Still wondering what's remarkable about your business? Here may be a suggestion: ask your customers. Ask them if they might recommend you to a lover and if so why? Then listen carefully.

How ever you work it out, roll in the hay quickly. Being remarkable isn't just an honest idea-- it's absolutely required for any business to both survive and grow.