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Creating Customer Loyalty For Your Business


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Creating Customer Loyalty for Your Business

Strategize and Plan For Loyalty!

These four factors will greatly affect your ability to create a loyal customer base:

1. Products that are highly differentiated from those of the competition.

2. Higher-end products where price isn't the first buying factor.

3. Products with a high service component.

4. Multiple products for an equivalent customer.

1. Market To Your Own Customers

Giving tons of thought to your marketing programs aimed toward current customers is one aspect of building customer loyalty.

When you buy a replacement car, many dealers will within minutes attempt to sell you an extended warranty, an alarm , and perhaps rust proofing. It's often a really easy sale and costs the dealer almost nothing to form . Are there additional products or services you'll sell your customers? Three years ago my house was painted, and it's now due for an additional coat. Why hasn't the painter called or a minimum of sent a card? it might be tons less costly than getting new customers through his newspaper advertisement , and since i used to be proud of his work I won't get four competing bids this point . Keep all the knowledge you'll on your customers and do not hesitate to invite subsequent sale.

2. Use Complaints to create Business!

When customers aren't proud of your business they typically won't complain to you - instead, they'll probably complain to only about everyone else they know - and take their business to your competition next time. That's why an increasing number of companies are making follow-up calls or mailing satisfaction questionnaires after the sale is formed . They find that if they promptly follow up and resolve a customer's complaint, the customer could be even more likely to try to to business than the typical customer who did not have a complaint.

3. Reach bent Your Customers!

Contact with current customers may be a great way to create their loyalty.

The more the customer sees someone from your firm, the more likely you will get subsequent order. Send Holiday cards, see them at trade shows, stop by to form sure everything's okay. Send an easy email newsletter to your customers-tell them about the good things that are happening at your firm and include some useful information for them. Send them copies of any media clippings about your firm. Invite them to free seminars or exclusive events. The more they realize you, the more they see you as someone bent help them, the more they realize your accomplishments-the more loyal a customer they're going to be.

Recommended Tool: Loyal Email

The Loyal Email solution enables businesses of any size to speak directly with customers via permission-based email campaigns which helps companies save time and money while increasing sales and customer loyalty.

This solution is geared towards companies whom want to harness the effectiveness and price efficiencies of email communications but don't want the hassles of managing their own program in-house. Loyal Email may be a 100% managed service which does not require any additional investment in hardware, software or personnel. They lookout of everything so you don’t need to . Get your own bespoke email marketing and customer loyalty program at

Wishing you excellent business success,

Chris Swemba