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Comprehensive Marketing Details Not Found in Beginner Books


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If this is often the primary marketing article you're reading, go find another more basic articles that I even have written then come . This data is for the intermediate to advanced marketers.

I want to travel over a three-step outline for your marketing which are:

1) Surveys

2) Getting Attention

3) Postage

Marketing surveys prevent from flying blind in your business marketing strategies and are the simplest thanks to determine what you ought to offer , to whom and the way . once you don't really know what to place in your spam marketing it's because you haven't done your research.

In order to urge the response you'd like on your spam marketing campaign, one area you would like to seem at is whether or not or not you're employing a survey to seek out out what to mention to your public. you'll immediately answer “No – I don’t survey.” But truthfully, it’s very possible you are doing and just don’t realize it….read on.

You know your market quite well because you already sell to them. You’re unwittingly surveying all the time. Take this example:

An optometrist has an optical boutique. He knows that the most important marketplace for his eyewear are women from the ages of 40 to 65 years old. How does he know that? His women’s frame inventory is consistently being restocked fives times quite his men’s frame stock or maybe children’s. and therefore the sorts of women’s frames are ones compatible with no-line bifocals. Interesting! Let’s check out what else this optometrist knows. He knows that these women pay a better price point for his or her eyewear because the products he keeps reordering are from the more upscale designers so these women probably have more discretionary income. that's what I mean by surveying unwittingly. 

Now let's take an example where you're sure you've got no data: 

You are a mortgage broker and you do not know what to mention to people to urge them to refinance their property, yet this is often the world you concentrate on . You assume that the simplest deal will attract more customers. You conduct a marketing survey, or get a marketing survey conducted for you that asks people indirectly for his or her attitudes and emotions concerning refinancing and what would be the benefits and drawbacks . you discover the bulk of individuals would really like to refinance but think it's a really complicated procedure then they never try. From this information you're ready to determine what the tone and message of your advertising should take.

So, what should your promotion say? How about "We'll take the effort out of refinancing for you. determine how." you'll get a response. you'll send thousands of promotional pieces telling your prospects that you simply can get them rock bottom rate, but that may not their concern. Their concern is that it's too complicated. does one see how you'll miss? A survey is that the answer.

It is smart business to style a survey (or have one designed) to send to your past customers which will keep you within the know, and not within the dark.

Now let’s enter subsequent logical sequence of the way to break the primary barrier of getting attention, therefore the “button” you found from your survey hits them before they throw away your promotion before ever even reading it.

Ditch the Envelopes!

The most common question that's asked when handling spam is "How do i buy their attention?" this is often a serious problem because, regardless of what you are doing to them, most envelopes look basically an equivalent . Print on them in color, make a window, stamp it urgent - your customers have seen of these tricks before. They get thrown away before they’re even opened. they will tell from the surface that it's a sales talk and that they just get obviate it. This causes you to lose sales due to assumptions made before you even attempt to get your message across, when if you had the prospect to let the customer know what you were offering they could have gone for it. Plain and straightforward , the simplest thanks to get around this is often by using postcards.

Not only does the complete color aspect of postcards attract more attention than all of the envelopes in any given day’s stack of mail, but it'll allow you to urge your message across while recipients are making the choice of what to read and what to throw away.

Let’s use this example:

You are sitting on the subway and therefore the guy next to you leans over and says "I have something i might wish to sell you and it’s under my raincoat , are you interested?" So as any sane person would do, you progress to the furthest seat from him so to not be bothered.

As you now sit within the farthest seat from the untrustworthy freak within the raincoat you're approached by a smiling female child Scout who holds out a box of cookies and says "Would you wish to shop for a box of cookies? Everyone loves the Thin-Mints!" So this point you pull out your wallet and plank the $3 for a box of delicious cholesterol and sugar.

See the difference? Don’t hide your message behind a raincoat . For all we all know the "untrustworthy freak", as I even have affectionately named him, could have had a box of Thin-Mints under there. 

We may never know, and neither will your customers if you don’t stop stuffing your promo into bland looking envelopes.

Now, make the ultimate step easy and remove the effort of spam .

It’s one thing to urge postcards designed and printed. It’s another to urge them into the hands of the recipients rapidly, efficiently, as inexpensively as possible and without an excessive amount of hassle. you've got the selection of doing it yourself in house or getting someone to try to to it for you.

The apparent advantage of doing it yourself is that you simply don’t pay somebody else what they charge to try to to it for you. The disadvantage of doing it yourself is that it’s getting to cost you more within the end of the day . 


Normally your postage for a 4.25 x 6" postcard is 23¢. spam companies can lease special software from the USPS which reads the addresses and barcodes them. The post office gives a big discount for bar-coded mail. Updating this software often (every three months) ensures that the addresses you're mailing to are good. If the person is not any longer at that address then it’s a waste of your money to mail to them.

Because of the high tech equipment and software spam companies use, you'll sometimes save the maximum amount as .04 cents per card. And you don’t have all the effort of getting the mailing out yourself.

I call it a no-brainer: a technical term for saving money and hassle by getting somebody else to try to to your mailing for you. If you've got been doing it the hard way, switch to an immediate mail marketing company. i'm sure they're going to be glad to assist you economize , time and trouble.