My wife and that i visit Maine often to go to friends and family. there’s a sequence of gas stations called Blue Canoe (how cute) that are travel by the Irving company up there. We nearly always (99% of the time) stop at a Blue canoe in Falmouth to fuel , get soft-drinks, and do our business. Why? Immaculate rest-rooms.
How many public restrooms have you ever been therein were a disaster? and do not they provide you a horrible impression of the establishment?
I can tell you that one among the swankiest malls in Boston has filthy, foul-smelling bathrooms. It’s one among those places that you simply need a mortgage to shop for a pair of shoes. you cannot tell me that the can’t afford an additional few hundred dollars every week to stay their bathrooms spotless. It’s simply laziness and a scarcity of appreciation for the very fact that each shopper – even the rich ones – need to pee.
As a marketing tool, a gasoline station with an sparkling rest-room may be a huge differentiator. I can tell you that there are frequently lines to use the remainder room at this gasoline station , and everybody is getting gas and snacks while they’re there anyway. I even have never seen anything love it at the other gasoline station .
The Blue Canoe stations boast that they check their bathrooms every half an hour (and I bet they do). they need a suggestion box inside the toilet . the toilet is incredibly clean, comfortable, and tastefully decorated. At Christmas, there have been even decorations in there.
Does it make a difference to me? Absolutely. I can get gas almost anywhere, but why not stop in where my wife and that i can use the toilet and not need to hold our breath or desire we’ve contracted the creeping crud?
On top of this, the Blue Canoe employees are extremely courteous and leave of there thanks to give refill . one among the cashiers got me liter of diet Pepsi from the rear because they were on special and were call at the front cooler. Here’s a corporation that understands that, during a commoditized industry, customer experience counts.
In Boston, Hess gas stations get the large thumbs up from me for excellent customer service. Given the 6-7 vendors I can prefer to get gas from around my home – I nearly always prefer to attend Hess.
Customer experience marketing translates to dollars on your bottom line. it is not that expensive to stay a toilet clean, or to line policies and train for customer service.
Make your customers enjoy doing business with you. It looks like sense , but unfortunately almost nobody gets it. Customer experience is briefly supply. the great thing is that you simply can easily outshine your competition with little or no effort.