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Chronicles of a Marketing Expert – Blogs, RSS, and Podcasting

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Okay, so you’re a marketing expert but you haven’t yet embraced emerging technologies like blogs, RSS feeds, or podcasts. If you think that these technologies are a passing fad, then re-evaluate . Today, major businesses and a big number of selling professionals are using these tools to influence, persuade, and encourage consumers to require action.

Let’s first begin by defining each technology and providing some information on how marketing professionals are using them.

Blogs - A weblog, which is typically shortened to blog, may be a sort of website where entries are made (such as during a journal or diary), displayed during a reverse chronological order. Blogs often provide commentary or news on a specific subject, like food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media associated with its topic. Most blogs are primarily textual although many specialise in photographs, videos or audio. The word blog also can be used as a verb, meaning adding an entry to a blog.

Many marketing experts maintain their own blogs providing commnetary on everything from advertising to online marketing. Additionally, some marketing professionals are partnering with influencial bloggers to support specific products or businesses. this is often very almost like an actor’s endorsement of a product or product placement initiative.

RSS - may be a family of web feed formats, laid out in XML and used for Web syndication. RSS is employed by (among other things) news internet sites , weblogs and podcasting. The abbreviation is variously wont to ask the subsequent standards:

• Really Simple Syndication (RSS 2.0) 

• Rich Site Summary (RSS 0.91, RSS 1.0) 

• RDF Site Summary (RSS 0.9 and 1.0) 

Web feeds provide web page or summaries of web page along side links to the complete versions of the content, and other metadata. RSS, especially , delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. additionally to facilitating syndication, web feeds allow a website's frequent readers to trace updates on the location using an aggregator.

With the facility of RSS, those curious about your content can receive updates regularly. In fact, RSS allows for updates in real time. With the arrival of aggregators, individuals can collect relevant information from various sources. When wont to inform your prospects, customers, or stakeholders of valuable information, RSS feeds combine convenience with quality. better of all, it lets the user be proactive and choose the precise content he/she is trying to find .

Podcasting is that the method of distributing multimedia files, like audio programs or music videos, over the web using either the RSS or Atom syndication formats, for playback on mobile devices and private computers. The term podcast, like 'radio', can mean both the content and therefore the method of delivery. The host or author of a podcast is usually called a podcaster. Podcasters' internet sites can also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.

Usually a podcast features one sort of 'show', with new episodes released either sporadically or at planned intervals like daily or weekly. additionally , there are podcast networks that feature multiple shows on an equivalent feed.

Those using podcasts successfully are providing audio feeds of “must-have” content for prospects and customers. a number of this content includes radio-type shows where industry experts answer questions during a question and answer format. Such podcasts provide significant value to customers and provides businesses the chance to function an ongoing resource for his or her industry.

In combination, Blogs, RSS feeds, and Podcasts can have a big impact on those you're trying to succeed in . this is often particulary true of today’s generation and a part of generation Y. These are individuals who are comfortable with technology and depend upon it for his or her news, information, and knowledge development.

If you're a marketing expert, marketing professional, or just curious about new ways to speak to your audience, then start to dable in these new technologies. Not only will they deliver immediate benefit, but they will generate returns over the future also .