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And has a logo really that important?
My answer to both of those questions is an emphatic YES!
A logo may be a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you're call at the marketplace selling.
Why do small businesses need a logo?
Why can't they only market using their company name? Logos are expensive, right? Can alittle business owner really afford to urge a logo? Or a minimum of an honest logo? many questions. Some I'm sure you've pondered yourself at just one occasion or another.
I believe ALL businesses should have a logo
You need a graphic element that captures the essence of your business and communicates a thought to your prospects and customers. A mark which will lead the design and feel of all of your marketing materials.
You only have a blink of an eye to grab someone's attention
You need to form the foremost of that point . an honest logo can communicate a message or intrigue an opportunity to require to seek out out more.
Before you opt you cannot afford an honest logo
Let me assure you that's absolutely NOT the case. Look, i have been within the advertising agency business for 20 years. During that point I've worked with a number of the foremost talented graphic artists and designers within the business. But even I didn't address them once I needed a logo for 10stepmarketing.
Why? i could not . They were just too expensive for my small business budget. So what did I do? I found an excellent alternative that's inexpensive, fast and good.
You can get an excellent logo for between $300 and $500 from a corporation called LogoWorks. And, you will get a spread of logo designs to settle on from and you will have them within a couple of days. Plus you will get several rounds of revisions to form sure you're completely proud of your final mark.
What i prefer most about Logoworks is that they require you to finish an ingenious direction worksheet that ensures their designs are strategically on track together with your brand. this is often KEY if you would like your logo to be an honest representation of your business. If anyone offers to style a logo for you without some sort of creative brief or direction worksheet, don't do it!
If you do not have a logo, or if yours is in need of an overhaul, inspect LogoWorks. you'll learn more at http://www.10stepmarketing.com/valuabletips.htm
(C) 2005 Debbie LaChusa