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Building a Better Client Base in Five Easy Steps


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So, it's that point . you're a working designer who has built a solid portfolio. you're as experienced generating concepts as you're comfortable sending them to print. you've got carefully weighed your options and are finally able to begin working for yourself. Congratulations! Now what does one do?

Assuming you're equipped to handle the executive functions of trekking out on your own (which is another article in itself), subsequent step is to start building a client base. However, if you would like to achieve success during this highly competitive profession, you want to not only build a client base, but you want to build a solid client base. to assist you on your way, I even have complied five tips for building and improving your client base that I even have found useful in my very own work:

 1. Form Partnerships with Other Vendors:

 once I was first getting started, my company was ready to secure a contract with four major print centers which referred all of their clients who needed graphic design and typesetting work to us. In turn, we might complete the project and send the work back to the middle to be printed. Not only did this provide us with a gentle workflow, but we also established valuable relationships with new clients who would trust us with add the longer term .

 I highly recommend forming relationships with other vendors. Print shops often need designers who can provide them with print-ready files, small marketing and PR firms often need a reliable designer they will send work to, and lots of designers get overloaded with work and would like to pass some on to others in need of it. Get out there, make friends, build relationships and you'll find good work.

 2. Network, Network, Network!

 As you grow your list of contacts, you'll find that something good starts to happen; you'll gain momentum. once you build relationships you'll find that the simplest thanks to gain new clients is thru your established ones. Be clear to all or any of your clients about the services you offer and that they will remember you subsequent time they hear of somebody with a requirement you'll fulfill.

 3. Charge What you're Worth.

 this is often one among the foremost difficult things for a designer once they first begin to freelance. Inevitably, the temptation to discount your work will always come. the foremost frequent call i buy is one where the potential client needs something “simple” but really means “cheap.” Resist temptation. While there are times when these phone calls can cause valuable client relationships, the bulk will often cause more calls posing for discounted work.

 Run the numbers beforehand. Establish your pricing and be clear about it together with your clients. If you discover that you simply absolutely must accept discounted offers, clearly represent what proportion you'd normally charge and mark the discounts on the ultimate invoice. This way, your clients will a minimum of know what you'd usually charge once they recommend you to others.

 4. find out how to mention No.

 Learning the way to decline projects is an integral a part of performing on your own. Bad projects eat some time , create frustration, and price you money. Establish your criteria for accepting a project and stick with it. you're far better off seeking and planning for the proper job, than you're accepting the incorrect one. Accepting only the great jobs will assist you network with the proper quite clients and produce better work for you within the future.

 5. Stay Focused.

 Focus! Focus! Focus! this is often more of a tip for internal use than it's to outwardly seek clients. However, it's the foremost important advice I can give. numerous projects remain incomplete because designers lose focus and switch their attention elsewhere. Whatever your goals are, write them down, create an idea , and stay focused on achieving them. Designers who run a decent ship are nearly always those who achieve success during this industry.