Rita Davenport had been given a blank check to style and manage an exhibition represent her company. The Marketing Director had briefed her extensively on the general idea and left her with an open brief to supply something that might attract customers, dealers and therefore the trade press. Rita walked out of the meeting feeling inspired but almost sure what to try to to next.
Once you understand clearly what the sponsor needs the stand to realize , you’ll set about the business of designing and branding your presence. If your budget will stretch to the value of knowledgeable exhibition designer, you ought to commission an honest one. Not only does it remove a number of the more stressful elements of exhibition organization; gaining agreement to the planning , arranging manufacture, checking quality, organizing transportation, assembly and disassembly; it allows you to be objective about making changes. additionally , exhibition designers will provide advice about the simplest position for your substitute the exhibition area , traffic flow through the stand, lighting and audio-visual presentations.
If you do not have an in depth enough budget to interact an exhibition designer, get along side an honest graphic designer who can produce neat exhibition panels which will impress and attract attention. you’ll got to provide a stand system (normally a metal framework that’s assembled to carry the exhibition boards) but these are fairly lightweight, easy to assemble and are available ready-fitted with a lighting system.
Other considerations for your stand should include furniture to rest your foot-sore customers, pamphlet racks for your product information and storage for the paraphernalia that you simply don’t need to clutter the stand.
Before you finalize the planning of the stand, run it by all of the important decision-makers and influencers within the organization to form sure it’s their blessing before you plan to expensive printing and photographic work.
Selecting and training your exhibition staff
When potential customers range in on your stand, they do not actually need to affect people that only have a vague understanding of your products and services. they typically want very specific answers to very specific questions and it’s in your interests to people the stand with carefully selected competent individuals who can work effectively as a team.
If you select to use technical staff who have limited sales experience or staff with limited technical knowledge, it’s vitally important to supply them with a chance to select up new skills and knowledge before the exhibition. Allow your own staff to coach one another and to share tips and techniques in sales also as improving technical knowledge on the products or services being exhibited.
Rita was fortunate, her exhibition budget allowed her to commission a talented exhibition designer who project managed the installation for her. The exhibition team was selected from sales, marketing, engineering and administration co-workers. all of them benefited from a fun workshop where they compiled a stand data book to teach one another about the corporate , product and sales information.