Brand Reinforcement in PowerPoint

 

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The fundamental nature of PowerPoint makes it a perfect selling tool. you’ve got a gaggle of individuals , stuck during a room, taking note of a speaker for an extended period of your time — anywhere from fifteen minutes to an hour or more. This enclosed environment exists just for the presenters to sell something, whether it’s a product, a service, or a thought .

However, many presenters, especially those with a company interest in mind, fail to maximize that environment. believe it. you’ve got 100 people during a room. they’re all taking note of you, but they’re also watching the enormous screen behind you, watching the messaging, absorbing the graphics. Make the simplest of their fixed attention by creating brand reinforcement in every slide.

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Using Your Brand

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“Brand” is admittedly an ambiguous term. It encompasses and summarizes everything a few company that creates them unique, better and memorable. Elements of the brand are often weakened into various building blocks, one among them being visual identity. A company’s visual identity includes things like their logo, letterhead, tradeshow booth, brochures, website and yes, PowerPoint.

Logo and Slogan

Every single slide should include the corporate logo, at a minimum. the brand should be unobstructed in the least times, and will be large enough to read easily — never assume everyone within the audience has heard of you or understands your brand. Also, if the corporate features a slogan, consider building it into the planning . this does not need to be blatant, but sometimes a repeated phrase, regardless of how small or subtle, can have enormous effect.

Colors

If possible, the slides should consistently employ the company’s corporate colors. If you’re McDonald’s, use red and yellow; if you’re BP, use green. the colours are often a part of header and footer graphics, titles or maybe arrows and bullets. The effect are often subtle, but it makes for a more consistent and professional-looking piece; often, it’s small embellishments and a spotlight to details that build brand awareness.

Fonts

Along those self same lines, consider font usage. If you are not distributing your PowerPoint presentation, you’ve got immense freedom of choice in type since you’ll use any font stored on your local machine. during this case, simply contact your graphic designer to get your corporate fonts. These may alright be esoteric typefaces purchased from Adobe or another foundry, so make certain that you simply have a correct license to use them. (Most fonts accompany a license for five users.)

If the file goes to be publicly distributed, you’re restricted to fonts that accompany Microsoft’s default installation. Study your company’s collateral and check out to match the face as closely as possible. Ask the company’s graphic designer for a suggested font.

Photography and Illustration

Often, a corporation settles into a specific theme with their photography and illustration. as an example , IBM’s photography is extremely straightforward with little or no effects. Microsoft’s photography is usually full color and typically has smiling people. While it might be near impossible to perfectly mimic a company’s entire art direction, it’s best to enrich the established style the maximum amount as possible. this is often another case where the tiny details slowly but surely build ever-important brand reinforcement. Under no circumstances do you have to use the cringingly bad computer graphics included with Microsoft’s Office suite; at the best the things is tacky, at the worst it cheapens your slide show and company brand.

Miscellaneous Information

This encompasses the extras which may benefit your audience. as an example , a booth number could be a wise inclusion if you’re at a fair . A URL is nearly commonplace lately . For sales-heavy presentations, an e-mail address for the presenter is usually an honest addition, or the company’s toll-free ordering line if you would like to be more brazen. Including everything isn’t necessary — it’s even as important to stay the slide design uncluttered.

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Benefits

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If done correctly, a PowerPoint presentation are often an entire branding experience. Without ever directly discussing your logo or font choices, you’ve got successfully educated the whole audience about your visual identity, which positive reinforcement breeds market awareness.

Maybe they mentally noted your URL to see out later. Maybe they scribbled down your e-mail address to ask an issue later. On a more tangible note, an audience member will identify the company branding of your tradeshow booth once they walk by; they’re going to recognize your corporate colors, logo and typography. Maybe they do not remember why it’s familiar, but it hardly matters once they stop to speak to a corporation representative.

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