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Your brand is that the culmination of everything about you and your business. it's how people come to understand you. it's your business name, logo design or other symbol that identifies your goods and services. It's what causes you to different from everyone else in business. What are a number of the components that come to form up your brand?

1. Who I am. Your brand may be a representation of who you're , including your talents, gifts, needs, values, and integrity. Your talents and gifts are what allow you to develop the products and services you offer. Needs are what you would like fulfilled to be your absolute best . As a business owner you'll have a requirement to accomplish. Values are behaviors or activities to which you're naturally drawn - perhaps creating or contributing to the welfare of others. Integrity is all about your thoughts and actions being highly aligned. What you think that , what you speak, and what you are doing are consistent. Who are you? What are your most vital values and needs? What talents are you sharing with others through your business?

2. How I act. How you act is additionally a fundamental component of your branding. It includes everything that the general public experiences once they affect you. Your personality, your strengths, and your weaknesses are all parts of how you show up, whether face-to-face, on the phonephone , or maybe through email. How you act is one among the foremost fundamental and direct ways in which others get a way about what's behind your brand. What do your daily actions communicate to others?

3. What I do. the sort of business during which you engage speaks volumes about your brand identity. does one provide a product or a service? What industries does one serve? does one serve people directly or does one serve other companies? How does one run your business? Are you an impact freak, does one delegate or are you a solopreneur or an employer? How does one handle projects? does one avoid them or does one readily engage them. Like your actions, all of those components provide others with a way about who you're . What you are doing tells people what's important to you. What does your sort of business say about you?

4. Who i do know . Your network of business contacts, the kinds of consumers (demographic/psychographic profile) and therefore the business organizations and associations to which you belong give others a way of your business “come from place”. Who you recognize immediately communicates to others who you enjoy being around and to whom you market and sell your goods and services. Who is vital to you? Who does one spend time with and why? How is that this influencing your company brand?

5. Where i'm . Your physical environment also communicates tons about your business to others. does one work from a home office? Are you situated during a business park or an office building? What about the within of your business? Is it neat and clean inside and out? What are your interior colors and furniture style? All of those things create an impact of your business, who you're , and your attitude. When folks hear your name, all of those things will come to mind. What does your environment communicate about you and your business?

6. Where i have been . To a particular extent you're a product of your environment. Where you've got been may be a reflection of who you're . Where have you ever traveled to? Where does one live? Your travels have exposed you to different thoughts, beliefs, ideas, and ideals. the items that resonate with you become a neighborhood of who you're and are expressed in everything you are doing . Where you've got been tells much about where you're today and where you'll enter the longer term . How is your past expressed in your business?

7. What i think . Your religious or spiritual beliefs often form your operating framework. What you think in and the way you perceive your home within the world play a big role within the sort of business you decide on , how you show up within the world, how you treat yourself, and the way you treat others. Your belief system will either be one that places the facility of choice in your hands or it'll be one during which you're a lover . In any case, what you think will show through in everything that you simply do. What role do your beliefs play in your business?

8. What I learn. Where does one prefer to put your life energies when it involves your personal or professional development? What does one specialise in to complement your life? What does one enjoy learning? Are you targeting your hobbies, sports, reading, volunteer work, or other interests? we've a strong option to make a day on what we'll do thereupon day. What we elect to find out , where we place our attention is strongly expressed in who we are and becomes a neighborhood of our branding also . How has what you learned influenced your business?

9. Where I'm going. Where you're going is simply as important as where you've got been. Where we are going is rooted in our hopes, dreams and plans for the longer term . it's the vision we've not just for our business, except for the person we hope to be. Everything we do today may be a stepping-stone for where we would like to be tomorrow. Inherent in your business and in your brand are the seeds of what you would like your future to be. How people consider you today is setting the stage on how you would like them to consider you within the years to return . What are your plans for the longer term and the way are these expressed in your brand today?

10. What i feel . What you think that is that the underlying core of all of the components that comprise your brand. Thinking is that the point from which everything about you emanates. It influences who you're , what you are doing , your personal and professional network, your physical environment, what you think , what you select to find out , where you go and your hopes for the longer term . it's critically important to observe what you select to permit in your mind as this stuff have an uncanny way of manifesting themselves. during a larger sense, what you think that is who you're . And, who you're is your brand. What thoughts are you thinking and the way are they influencing the perception of your brand?

© Copyright 2004 by Alicia Smith