Entrepreneurs are always on the lookout for tactics to spice up their business. one among those ways is to become an author. A book doesn’t need to be 100,000 words and many pages long. An e-book are often as short as 50 pages, just confirm it’s full of solid, useable information.
How a book can boost your business
A book immediately establishes the creditability of the author in their field. Customers feel safer knowing the corporate they affect has recognized established expertise at the helm. the discharge of a book can cause greater media exposure and requests for speaking engagements which increases the visibility of the firm.
A book are often given away as a promotional item to new customers. If it’s an e-book, there are little or no out-of-pocket expenses. An e-book are often immediately downloaded from an internet site or sent as an electronic enter response to an invitation . The contact information of the potential customer are often collected as a part of the download process.
Polish to a T
If you’ve got the good ideas for a book but your writing needs a touch of help, there are the choices of collaboration – writing with another author, using the services of an editor and ghost writers. Hiring a writer to require your ideas and put them on paper in manuscript form is not any different than hiring a copywriter for your advertising, or a PR person to write down your press releases. What counts is that the content which comes only from you.
Is Self-Publishing Right for You?
E-books are often easily formatted from most data processing files at minimal cost.
If you would like a tough copy of your book, you’ll use a publish on demand company like Iuniverse, authorshouse or xlibris. The fees are reasonable and you’ll print as few copies at a time as you would like . One company, lulu.com doesn’t charge any fees upfront, although you would like to possess your book, including the duvet artwork and formatting all able to go. Again you’ll have one copy printed or 100 .
An offset printer is that the most cost effective method of printing 500 copies or more, but you’re liable for all the formatting, interior design and artwork.
If your goal is to ascertain your book being sold in bookstores then it is sensible to forgo the self publishing route and consider selling your book to a billboard publisher.
Mainstream Commercial Publishers
There is a touch more cache when a book is published by a mainstream commercial publisher instead of self published. Publishers vary within the sorts of books they’re curious about . Some only want nonfiction narrative, some cookbooks, others business books. There are variety of resources, both websites and books, which describe what sorts of books each publisher is trying to find , their contact information, and sometimes the name of the editor to contact.
Commercial publishers can pay you an advance, which is just a fee for allowing them to publish your work, and lookout of all the editing, formatting, cover design, and marketing. The advances can run from a couple of thousand dollars to many hundred thousand dollars. Once your book is accepted, you are doing not need to pay the advance back, unless in fact it’s stipulated within the contract, but that’s very rare. Commercial houses have the distribution and sales department in situ to urge your book into bookstores. Most bookstores, both independent and chains, don’t stock self-published books.
The downside of economic publishing is it takes time, from 12 to 18 months, to ascertain your book finished and sitting on the shelf. you furthermore may lose a touch of control over the method . Most publishers take into consideration the author’s wishes as far as cover design, publication date, pricing, and marketing, but they need the ultimate say so in those decisions.
Know what publishers and literary agents want to receive. Most publishers won’t accept unsolicited manuscripts, so don’t send them one. Send a question letter which describes your book and why you’re qualified to write down it, to the acceptable editor at the publisher.
The good news is, most nonfiction books don’t need to be completely written before the publisher offers a contract. you only need a solid book proposal and a sample chapter to entice them.