What’s the difference between a “bonus” and a “benefit”?
A benefit are some things that’s a neighborhood of the merchandise you’re selling (or the service); and a bonus is that the “more than my job’s worth” EXTRA component that has actually nothing to try to to whatsoever with the merchandise you’re selling.
Now, it’s true that bonuses can have benefits; they ought to have benefits and you ought to tell people about those benefits, else it is not a bonus and completely worthless, basically – LOL!
To know the advantages of any product (a core product OR a bonus product!) is of the essence to elucidate to people WHY ON EARTH they ought to buy this thing.
Basically, you get three sorts of benefits:
1. Immediate benefits – what’s getting to happen AS SOON as they’ve bought this?
This is REALLY, REALLY, REALLY important. People lose the sight of the “bigger picture” the more stressed they are; that’s an immediate cause and effect.
The more stressed, the more RIGHT NOW!!! their thinking becomes, and anything beyond “manyana” is simply a fog which will never happen.
This is an honest time to figure with SENSORY and TACTILE benefits – that wonderful “new car” smell, the thrill of unwrapping the box; the pride of showing it to a lover once you get home; a way of relief because now a drag will stop.
The “instant download” of the web is ideal for this, but to spell out the IMMEDIATE BENEFITS beyond “you can start to read right away” for e-infomercial products is important .
*** A Note: Hard Pitching INCREASES stress! The harder you pitch, the more you would like to consider the IMMEDIATE benefits to form the sale.
2. Usage Benefits – How does one benefit WHILST you’re using the product?
This is about simple use, good feelings that arise because you’re using this product (and not any other!), what you’ll DO with it, what problems in lifestyle this product solves.
*** A Note: Remember that telling people what doesn’t happen because you’re using this product (no stress, no hassle, no time wasted, no PAIN!) is certainly also an enormous BENEFIT to them.
Cessation of pain may be a MASSIVE motivator!
3. future Benefits – what is going to happen AFTER the merchandise has been used?
This is the one that advertisers often find the toughest or get confused – this is often not about how the merchandise tastes or smells or looks, or how nice it’s to erode all any longer .
This is about how you found LOVE ***AFTER**** the advantages from eating the merchandise had set in, made you more attractive, caused the change.
So if you’re selling an orange, this “long term benefit” shows the happy couple their honeymoon at sunset, for instance .
These “long term benefits” are usually very standard – happy couple the beach, a unadorned woman with an inviting look, freedom on a shore, your name in lights, that sort of thing.
***A Note: simply because you’re selling screwdrivers doesn’t mean your product doesn’t have such future benefits at the top . EVERYTHING does, somehow. Why does someone buy a screwdriver? to repair something … to form something more perfect … to maneuver towards a more perfect life with perfect freedom, perfect love, perfect happiness …
When you hire an upscale marketing expert, the primary thing they’ll do is to send you back to YOUR OWN PRODUCT and cause you to COMPILE LISTS of advantages of your product.
The benefits of ANY product or service are what SELLS the merchandise .
To KNOW what these benefits are EXACTLY is that the passkey to be ready to write advertising copy, to inform people about it, to answer their questions and concerns.
You really can’t spend enough time on checking out all about your own benefits (actually, that also works for dating agency advertisements … you know … you are doing want to seek out perfect love and happiness and freedom, don’t ya …!) and knowing what they’re , DISCOVERING more and more good points about your products/services.
When you got that “benefits” thing down and you’ll extract benefits immediately, see and know what they’re and TELL THIS TO OTHERS, you cannot fail anymore.
If you THEN add BONUSES, which also are products which have FURTHER BENEFITS!, to your sales offer, THEN you’ve got something that’s worth buying and YOU GET A DEAL!
Success To YOU!