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Boating Industry Launches Marketing Campaign


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For the primary time in U.S. boating history, marine products manufacturers will spend many dollars promoting the advantages of recreational boating and boat ownership.

The National Marine Manufacturers Association's "Grow Boating" campaign and $12 million marketing blitz includes national advertising buys, spam and other initiatives that the industry hopes will connect with potential boaters whose free time is growing more fractionalized.

"Our goal is to form the 2 best days during a boater's life every Saturday and Sunday," said Thom Dammrich, president of the National Marine Manufacturers Association, during a presentation to industry leaders at the recent Miami International Boat Show.

Yamaha, one among the most important marine product brands within the world, agreed to contribute many thousands of dollars in support of the campaign. Yamaha is optimistic that the cash spent will further the strategies the corporate launched internally to form boating more attractive for families.

"We are engaged in promoting boating as an excellent family activity for variety of years now and that we are gratified to ascertain the whole boating industry joining us during this endeavor," said Mark Speaks, president of Yamaha WaterCraft. "There is many evidence indicating that families that boat together are healthier, happier and more successful. Any parent that has been boating with their family understands what an excellent way this is often to renew the ties that bind the family together."

Yamaha WaterCraft Group is one among the few companies within the boating industry enjoying double-digit growth and may be a major voice behind the industry's Grow Boating campaign. to satisfy the requirements of latest entrants to the boating lifestyle, Yamaha offers new, fully featured family watercraft starting around $7,000.

According to federal studies watching U.S. recreational trends, 65 million Americans reported that they are going boating annually, and 28 million Americans reported that they ride personal watercraft.