If you would like more traffic on your beer label’s website, the straightforward , useful and well-accepted beer coaster could also be the answer! A recent German market survey describes the beer coaster together of the consumers’ favorite sorts of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. quite 50% would take a coaster home with them – and they’re tons more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.
The marketing situation is right . Your customers encounter a beer coaster in their free time during a relaxed atmosphere where their attention are going to be drawn to the coaster on the table. together with your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas like contests, merchandise sales and therefore the promise of details on your website will prompt the customer to go to the location and extend the temporal attachment to the advertising medium. If you’ve got joined the growing number of companies buying advertising space on the beer home page you’ll see how beer coasters or beer mats approach the traffic count.
The next step is getting your beer mats under the noses of your audience . in fact it’s common practice to provide beer coasters to the brew pubs, restaurants and clubs that sell your beer. Let’s extend the market! does one sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing coasters to those venues may be a marketing opportunity that’s sure to succeed.
Besides making beer coasters available at your booth, roam the crowds at beer festivals giving out coasters as you go. Contact sporting events and native fairs offering beer gardens – you’ll supply their beer coasters! When your company sponsors or provides beverages for a charity or special event, include beer coasters in your handout goody bag.
Contests are an interactive way of attracting attention to your coaster and on to your website. along side your logo and name , ‘Win A tour In New York’ is certain to urge attention! Add an arrow or ‘turn over coaster to find out how’ and use the flip side to ask the customer to go to your website for details.
Contest advertising on coasters is right for distribution at events and festivals. Attend with a display table and a computer together with your website running so people can enter and join the fun instantly. Signage will prompt those present to seem at the coaster and visit your site.
Coasters are collectible. an easy Internet search proves their popularity. Including your brewing company’s website address on special collection editions, lottery or coupon campaigns, etc., will enhance the coaster’s value for beer enthusiasts and coaster collectors.
Remember, beer coasters might not be potable but they’re portable. Not many purchasers bring home a bottle with its label, set it ahead of their computer and log-on; but they’re going to bring home a beer coaster!