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Whether you're keen on it or hate it, marketing and sales are critical to the life blood of any business. you'll make it more fun, if you're taking the approach that you simply want to significantly entertain a growing list of prospects. 

Marketing attraction. It seems like flirting doesn't it? And during a way, that's exactly right. you are doing want to entertain your prospects, to permit them to urge to understand , like, and trust you. Since it takes upwards of seven touches to form a purchase today, you would like to draw in them to your product, service, or program in many various ways. 

One critical element you want to have in your basket of attraction tools today may be a fully developed web presence. People are presumably to google for you or your service or the benefit/solution they seek first. they're less likely to open the phonephone book and flip through the telephone book . the longer term of your marketing reach is that the internet. 

Even with the web , you would like an arsenal of selling strategies to succeed in your prospects and attract them to your product and services. you cannot entertain them, if they can not find you. 

Here are a couple of ideas which you'll do quickly and on a budget. they're culled from the likes of Mitch Meyerson, Jay Conrad Levinson, Seth Godin, and Bea Fields. 

On your website: 

* Build a strong direct response entity


* confirm your headlines are engaging with a problem/solution approach 

* Direct their eyes to the one thing you would like them to try to to 

On your email signature: 

* Include your business contact information, in fact 

* Promote one thing - a replacement product, service, newsletter, article, free call . this is often your best and first opportunity to ask everyone to interact with you and your company 

Develop relationships for referral business - complementary services serving an equivalent market niche and obtain listed on their websites 

Include client testimonials - use them altogether your printed and online collateral materials. the most well liked new thing is audio and video testimonials you set abreast of your site. 

Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors. It's not novel. It's cost effective, timely, direct, and may be very interactive. 

Write articles and press releases about everything you are doing and obtain them published in print but more importantly across the online . 

Yes, all of those are ideas you'll do yourself, burning the midnight oil. But what's even better, is that these tools and systems are often delegated and automatic - another way for you to get more profit in less time.