Email is that the Net’s most powerful marketing tool. And autoresponders are the simplest idea yet for marketing with email.
There is an old saying that the primary ad rarely sells. you’ve got to place your product, service, or idea ahead of an opportunity several times before she buys.
Autoresponders are designed specifically to urge your message back to an equivalent prospect over and over. That’s why most autoresponder packages are available groups of seven messages–from the 7 message marketing rule that has been the rule out advertising since our grandparents were in diapers.
But what does one say in your 7 messages? We’ve written autoresponder series for many customers. Here is one method that always works.
This method is named REMIND ‘EM. People don’t read your sales letter as carefully as you think that . they have a tendency to skim. They read the primary message, but miss the second and third message. The prospect might not tune again until message five. it is so easy for people to completely miss your details intended to steer to a purchase .
It’s important to *repeat* your main message over and over. Say it once, twice, 3 times in your first message. Say your main message during a different way within the second message. Re-cap your main point again within the third message. That way, people that aren’t listening still get your important ideas.
Here’s an example of how the “remind ’em” formula works for a 7 letter series promoting personal security products.
Message (1) the planet may be a dangerous place. you would like new innovative security products to insure your protection.
Message (2) More details on how and why the planet may be a dangerous place. List places or situations that are especially threatening.
Message (3) Recap how the planet may be a dangerous place. Give more details on the key new security products that have begin .
Now start the center section of messages. Note how they become more instructional telling people the way to use the products.
Message (4) Protect yourself from the damaging world with Product A. Here’s the way to use Product A. Here’s why you’d use it. Here’s where to use it.
Message (5) Protect yourself with Product B. Here’s the way to use it. Here’s what happy customers say about it. Tell a hair raising story of how Product B saved a customer’s life.
Now comes the wrap-up and reminder, especially important for people that never got around to reading your earlier messages.
Message (6) return to your main sales letter utilized in numbers 1 and a couple of . Start everywhere reviewing your details and highlighting your hottest products.
Message (7) this is often the ultimate follow-up email. I usually have it come fortnight to at least one month after message 6. It’s designed to scoop all the people that weren’t able to stock the start , but could also be able to buy now.
It can start with “For the past few weeks i have been sending you important information about the way to protect yourself in threatening situations. i do know you’re busy and should not have had time to think about how these products could improve your life and confidence.” At that time , you again review your details .
Repetition is that the key to advertising success. Find creative ways to stay the most message going week after week and you’ll have as many purchasers as you’ll handle. Busy prospects simply need time for your message to sink in. As we wont to say once I worked in media, it’s just once you and your staff are sick to death of a billboard that the audience is simply starting to notice it.