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7 Mortgage Marketing Tips for Loan Officers


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It is my intention that these marketing tips will assist you avoid common mistakes made by the bulk of loan officers. Heed this advice!

Mortgage Marketing Tip #1

Make your advertising and medium simpler by having a headline on everything: letters, greeting cards, ads, everything. 

Headlines are what get the reader. they create them want to read more. They tell the reader what benefit he/she will get from reading more. and that is exactly what you would like them to try to to .

Make the headline powerful and include a benefit.


3 belongings you can do today to enhance your credit

Here's something you would possibly enjoy…

I started thinking of you once I read this article…

Make sure to incorporate a headline altogether your media and it'll increase your results.

Mortgage Marketing Tip #2

When you do something for a client, brag about it.

What I mean is, if you accomplish something, make it an enormous deal.'

"Mr. Hity, i used to be holding my breath for a short time , which collection on your credit report made it real close, but I fought for you and got the lender to approve your loan!"

That's tons better than saying, "Hi, your loan was approved today. Congrats."

Make yourself bent be the precious professional you're . confirm that your clients know exactly what you are doing for them.

Mortgage Marketing Tip #3

Write many thanks notes to people everyday.

This one mortgage marketing tool can cause you to such a lot money your head will spin. Everyone likes to be appreciated and acknowledged. Being nice and having manners are a thing of the past. But once you take the time to thank someone, you hook up with them on deeper level. 

Get yourself some many thanks cards from the stationery store and thank people that did something for you today. It might be for love or money , 

Thank your mailman for bringing the mail up to the office

Thank the underwriter for a speedy decision

Thank your client for calling to mention they might be late

Thank the realtor for the referral.

These cards can make someone's day. And you actually stand out from the gang as a caring mortgage professional once you use them.

Mortgage Marketing Tip #4

If someone answers your phone for you, have him or her use the subsequent line.,

"He/she is functioning with a client immediately , let me see if he can take the decision ."

This does a few things,

1. causes you to seem busy albeit you're not. This shows the client that you simply are in demand and confirms that he made an honest decision by choosing you.

2. Allows you to not ask people you are doing not want to speak to

3. Allows you to mention to the caller, if you choose up, that they're important enough to you to interrupt a crucial client meeting.

This won't be a "traditional" mortgage-marketing tool, but it'll cause you to more desirable. And while it'll not make the phone ring more, when it does, you'll get respect from those on the opposite end of the road .

Mortgage Marketing Tip #5


Constant and Never Ending Improvement

Do something everyday to enhance your business. 1 chickenfeed everyday can make an enormous difference during a couple months. Implement one mortgage marketing tool a minimum of once every week . At least. 

Over the course of a few years, the results are going to be dramatic.

Just one small thing is enough. Examples are: 

· Hanging a certificate of completion on the wall

· Hanging a testimonial on the wall

· Adding a signature to your emails

· Adding alittle consumer article to your website

· Subscribing to The Millionaire Loan Officer Newsletter at

· Reading the FREE articles on mortgage broker marketing at

Mortgage Marketing Tip #6

Look at other businesses for nice ideas to adapt to your business

Most innovations come from other businesses.

Like the drive thru window. Who knows who started it, but nutriment places use it, banks use it, pharmacies use it, and even restaurants are experiencing success with it. 

What new services does one use that make your life easier? are you able to adapt these to your business? How about emailing potential customers the rate of interest everyday if they request it? Or Providing a Post-Closing Kit with items clients will need when moving?

You can use the marketing tools from other businesses too. If you see a marketing piece that basically gets your attention, believe the way to adapt it and use it in your business.

Mortgage Marketing Tip #7

It doesn't matter how good a loan officer you're - if you suck at marketing, you'll starve.

Knowing the way to get clients is infinitely more important than the other knowledge you'll attain.

Tony Robbins isn't the simplest NLP trainer out there, but he's the richest because he knows the way to market himself.

The Men-Mars, Women-Venus guy isn't the simplest marriage counselor out there, but he sure made a killing in books, tapes, and seminars.

The best mortgage lending marketing tools are available at's Mortgage Bookstore. 

How much money you create has little or no correlation to what proportion you recognize . in fact you want to know the fundamentals , but aside from that, it makes little or no difference in the least .

He who markets best, makes the foremost money.