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Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the primary guide to non-public marketing for non-marketers.
Create and grant an annual award.
Send hand written congratulations and many thanks notes.
Send greeting cards for a few occasion aside from Christmas.
Send postcards once you travel and even once you are reception .
provides a Bible to special clients. Always sign it with a positive message.
Build relationships with the media before you would like them.
accompany winners - attend awards functions.
Build and maintain a database of clients, prospects, and key influencers.
Earn certifications and win awards from your associations - and tell everyone.
Ask happy customers to write down testimonial letters for you.
Recruit your suppliers as marketing agents. They work for free of charge .
Join and move in your chamber of commerce.
Write tips sheets for your customers.
Write and send articles to magazines and newspapers.
Send a news release to the media every three months.
Do something crazy and newsworthy a minimum of once a year.
Send photocopies of your news coverage to your clients.
Build and maintain an informative and interesting internet site .
Sponsor a cause, event, charity or community group.
Volunteer for your association, charity or community group.