Major television networks are on top of things of what you watch, once you watch it and the way often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can not confine your mind to their broadcasts for entertainment.
Chris Anderson (author of The Long Tail) hit the nail right the top … In his book, he predicted that television’s TV audience will spend longer on the web than watching TV. This former TV audience will entertain themselves by getting to websites they’re curious about (to do whatever is more interesting to them than watching TV). Chris predicted that folks will spend their time more involved in their personal “long tail” interests.
This trend is bad news for the tv networks!
The Internet offers television’s former TV audience better entertainment because they will do, see and listen to what they need and once they want. the large television networks not have a monopoly on the public’s entertainment and mind share.
To make matters worse… with the arrival of DVR (digital video recorders) less and fewer people are watching television commercials (the lifeblood of the main TV networks). the typical person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to form matters worse, 90% of DVR owners are fast forwarding through television commercials!
The truth is, people hate commercials. We all know that sigh when you’re intensely involved in your favourite television program just to be distracted by 2 minutes of commercials. most of the people have learned to ignore commercials, albeit they’re watching them!
All the large brand advertisers that you simply see on television are cognizant of the very fact that their advertising dollars aren’t also invested in television ads as they once were. These major brands, including the large 8 in advertising, are looking to the web as an alternate sort of advertising for quite a while now.
For the primary time in history thousands of individuals are getting to share in revenue that was formerly paid to major television networks. many dollars are getting to be paid on a residual basis to a “core group” of selling partners… No hype intended or implied!
PPP may be a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. it’s how for advertisers to focus on their 5 second audio ad to specific interests, demographics and geographic locations.
Big TV’s ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers how to succeed in their audience and is that the only sort of media whose impressions and ad placements are verified by an independent 3rd party.
PPP isn’t new, it’s been running for two ½ years, has over 66,000 advertisers and over 550,000 websites that serve PPP ads to their visitors.
The 550,000+ websites that currently serve these ads are liable for 43 million streams (impressions) of advertisers’ 5 second audio ads on a monthly basis.