Nothing happens in business until a purchase is formed . Marketing is just about getting new customers and keeping them. If you’re not doing something everyday to plug and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:
1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’ll offer to try to to an equivalent to your list.
2. Create your own blog which is a web journal with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate then an internet site and keeps people engaged and hopefully returning for more. you’ll even create one for free of charge at http://www.blogger.com.
3. If you would like to extend word-of-mouth fast, do something beyond normal industry expectations. for instance , Mr. Lube offers fast and affordable tune-up service to customers right the spot, without having to go away the car, while offering coffee, cappuccino, and a fresh newspaper.
4. Always ask happy clients for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold. attempt to get some recognizable names in your community for extra cachet.
5. Put a special offer or product advertorial on every invoice and statement you send . Likewise, you’ll also negotiate a affect another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.
6. Make your business cards stand out and be natural keepers. Offer important information on the rear like emergency phone numbers, a map, or special dates to recollect . Have a slogan that gives a strong benefit statement to your prospective customer.
7. Offer special bonus packages together with your product or service offering. Get corporate sponsors to offer away products as a part of the bonus package in exchange for free of charge exposure.
8. Align your business with a cause or charity. refund to your community. Customers appreciate doing business with companies that are bettering their communities and therefore the environment and being good corporate citizens.
9. Find an angle that creates your work controversial. The banning of Mark Twain’s “The Adventures of Huckleberry Finn , reviewed as “trashy and harsh ,” was a blessing in disguise. Twain made a billboard advertising the ban, which significantly increased sales.
10. Post frequently in online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you’ll begin gaining word-of-mouth exposure as a pacesetter in your field. Posting messages together with your company information also helps to extend your program rankings and drive traffic to your site.
[Excerpted from Sharif Khan’s new ebooklet: “101 Ways to plug Your Business,” http://tinyurl.com/m2nsf ].