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In my plethora of experience tucked away between these ears, I even have managed to choose for you what I consider the “best of the best” – in other words, I took the foremost proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the foremost incisive highlights about postcards.
1) i do know that a postcard is best than something in an envelope.
For many reasons, the most one being, in an envelope you can’t make your potential customer see your message.
People are fast. We see and skim very quickly – actually far more quickly than we even realize.. believe yourself – how briskly does one undergo your mail and process out what you would like to stay and what you don’t want to keep? Pretty darn fast. It takes fractions of seconds to travel through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to make a decision whether you're even getting to bother giving more attention to the pieces that you simply designated as advertisements.
With a postcard, albeit they throw it away, they already saw your message no matter whether or not they think they did or not. They saw it enough to throw it away, didn’t they?
And the next time they get that very same postcard within the mail, they see it again as they throw it within the trash.
Let’s face it - spam gets thrown away. And postcards are spam to tons of individuals .
Although they'll be spam , postcards get read regardless of what – albeit thrown away without reading them, they get seen. It’s just like the phoenix rising up from the ashes.
2) i do know that if you're not doing repeat mail together with your postcards you're flushing your money down the rest room .
Repeat mailings can't be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! a 1 shot within the dark postcard mailing isn't getting to change your business, your bottom line, your life or your anything.
The long and therefore the in need of it's , if you're not up to confronting that you simply got to do a campaign then don’t bother being in business. Sorry if I sound a touch harsh!
3) i do know that the simplest price isn't best necessarily the simplest postcard.
The cheapest isn't necessarily the simplest . The old adage “you get what you pay for” applies here. Get whatever potential postcard company you interview to send you samples. confirm the postcard may be a excellent , quality, stiff card that catches your attention. Get them to offer you customer references. Call those references and determine what they consider that company’s service, product, etc.
There is tons of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don’t get your mailing out on deadline, etc. – doing it cheap won't mean getting the standard service you would like or want.
4) i do know that although most of the people , if surveyed, say they like full color on each side , the reality is black on white on the rear of the postcard gets a far better response.
Why? Because full color on each side is confusing. On the opposite hand, if you've got a really aesthetic, pleasing-to-the-eye front - with an excellent headline - you only want to show that postcard over and easily get the message on the rear . you would like good eye trail.
Eye trail is where your eye goes once you check out the postcard. you'll have good eye trail with full color on each side – but it's to be done correctly. Usually once you give people a option to do full color on each side they are going overboard and therefore the creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” and that they make it too busy. You don’t want it to be dispersing – you would like it to travel sort of a trail. Have a start, a middle and an end.
Example:
Did YOU Notice this Postcard?
Your Customers Will Notice Yours Too!
5000 Full Color
Super-glossy
Postcards
for only
$389
Look at it from the customer viewpoint – really check out it from their viewpoint and you'll see what I mean by eye trail.
5) i do know that you simply should promote just one thing at a time on your postcard.
Even if you sell many different products, you simply promote one among them. it's fine to say them on the rear of the postcard bullet pointed. But your main specialise in the front of your postcard must be one product, service, item, what have you ever – only one thing.
Say you've got a flooring store and a furniture showroom within the back. Your postcard should only mention flooring. it's not that folks who are trying to find flooring aren't also trying to find furniture – it’s just an excessive amount of information on the front of postcard.
The purpose of a postcard is to urge your prospect interested with one thing. you'll placed on the rear as just a mention: “We even have an enormous showroom filled with furniture.”
But on the front – one item! ONE ITEM!
If a corporation sells hot tubs, above-ground pools and jungle gyms they have to select the one that provides them the foremost income and make their postcard that .
6) and that i know that an individual could grow a corporation with no other marketing media.
With postcards alone, one could take a corporation from zero to over 1,000,000 bucks in revenue or more. How do I know? Because I did it.
We mailed postcards every single week, and therefore the more postcards we mailed out, the more we grew. Yes, it's good to diversify and as we grew and have become more successful and had extra money to undertake other media, we did. Some we kept and a few we nixed. Postcards are a staple that works regardless of what.
These six points of postcard marketing data are proven techniques of creating your postcards WOW your prospective clients while at an equivalent nonce faithful to the time-honored methods that have proven to urge more bang for your buck. the following pointers are what is going to put your postcard during a class all by itself.