Hopefully, you’ve had a couple of promotional items that are total failures, ones that you simply thought were totally fabulous but clothed to be complete flops.
What, you’re asking, I’m hoping you’ve had some failures within the promotional items area? What quite person am I, anyway?
I’m an individual who wants you to possess some experience being sold promotional items and products that never work so you will not be taken by them again, but are, instead, able to break the mold and hit it big together with your promotions.
Which also happens to be chief tip number one! break free from the promotional item pack, and be a pacesetter instead! i really like pens, but the reality is, I even have a minimum of 100 immediately with different company names on them, and if yours is one among them, I presumably couldn’t find it to call you if I searched all day and night. and i am no different from everyone else out there. But if I had, say, a notepad handy together with your name and address thereon , well, that I could definitely put my hands on-which means i might be ready to call you!
So the very first tip is to try to to something different together with your promotional items that’s different. And as for tip number two, that might be to deliver your promotional items during a different way. as an example , rather than mailing 1,000 whatnots, have 300 approximately hand delivered. I can guarantee that hand delivering promotional items will earn you adequate business in order that you’ll afford handy deliver subsequent 300 then on.
Now, the third tip is to let the professionals handle it. and that i don’t mean promotional item manufacturers and bulk distributors. I mean hire some real advertising and marketing people at a true ad agency to advise you and develop your promotions and promotional ideas for you. Yes, you’ll spend a touch extra money upfront, but you will have a promotion where all the pieces and parts work together to urge your message and call to action across to your customers-which means your customers are going to be more likely to call you instead of the opposite guy.
And that’s tip number four. Remember that there’s more to an efficient promotion than handing out one item. There are pieces and parts thereto . It takes a consumer a mean of six to seven times of seeing and/or hearing your promotional message before they “get” it and take action of any kind-even saying no many thanks . No, it isn’t because your audience is stupid: it’s because they’re constantly being bombarded with marketing promotions from all kinds of businesses.
Which brings us to tip number five. Know your audience . If your promotion is for teens and young adults, for instance , don’t give them refrigerator magnets-they don’t usually have refrigerators! a minimum of not of their own yet. Give them a cool key chain or CD holder, or maybe better, a CD instead.
No matter how wonderful and unique a promotional item is, if it’s given to the incorrect audience that has no use for it, they’re going to haven’t any use for you.