So you’ve decided to start out publishing an e-newsletter, or you want to develop a Special Report as an added-value for your customers, or even you’ve even decided to show a teleclass or a seminar as how to bring prospects into your business.
So now you’ve got to make a decision what you’re getting to write or discuss . So just how does one come up with the content?
Well, you’ll start with watching the knowledge you’ve got that would truly benefit your prospects and customers. What does one know tons about, that your customers and prospects don’t? What information could you provide that would help them to enhance their business, or make them happier, or show them a special thanks to do something, or provide them with recommendations on the way to buy or use the merchandise or service you provide?
The key’s checking out what information your prospects and customers need or want most. Asking them is that the easiest method to seek out out, and it’s an excellent thanks to generate content for your info products.
If you’ve got made arrangements to talk to a gaggle , ask the person coordinating your talk if there’s how to survey the group on their most vital questions relative to your line of business.
For example, if you offer Wellness Coaching Services and you’re chatting with a gaggle of corporate executives, determine what their burning questions are associated with wellness.
In a corporate environment, they ought to be ready to quickly and simply compile this information via an email sent bent all employees who are invited to your talk. Knowing that your goal is to talk on to their concerns, they’re going to probably be more likely to attend also .
When you get the results of your survey, search for common or recurring questions and focus your talk on the answers to those questions. Save any remaining questions as topics for your e-newsletter. you’ll use this as an incentive to urge attendees to register for your e-newsletter by saying at the top of your talk “If I didn’t cover your most pressing question, I invite you to register for my free e-newsletter where i will be able to address all remaining questions.”
Here are five more ways to get ideas and content:
1. Add a page to your internet site where visitors can submit questions. you’ll title it “What is your most pressing question about [insert your topic of experience here]. confirm the page is visible and accessible from all of your sites . Consider promoting this service throughout your internet site to drive people thereto page to submit an issue .
2. Purchase the name “askYOURNAME.com” (where “YOURNAME” is your first and last name) and publicize it as a service and excellent spot for consumers to urge their most pressing questions, in your discipline , answered. Registering domains is reasonable , and you’ll always point it to a page in your existing internet site if you do not want to pay additional web hosting fees.
3. Include an email address, or website address, in your e-newsletter or the other sort of regular communication, inviting your prospects and clients to submit their questions. Odds are if one prospect or client features a question, there are many others who even have an equivalent question.
4. If you are doing presentations or seminars already, distribute a survey at the top to seek out out what attendees liked best about your presentation (it’s always an honest idea to urge feedback anyway), and to seek out out if there are other relevant areas they might wish to see you speak on, or if they need questions they’d like answered.
5. Keep your eyes open and your customers in mind once you read trade publications, magazines or newspapers. If you encounter something you think that would be of interest to your prospects and customers, share it. are some things happening within the news that’s relevant to your product or service? write on it.
In addition to using this information to drive newsletter or presentation content, you’ll also use it to develop articles and content for your website, or to write down Special Reports, Tips Sheets, or How-To Guides you’ll sell or use for marketing to your prospects and customers.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing