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Are there really ways you'll get valuable marketing exposure without spending any money?
You bet there are. The trick to uncovering these methods is to consider creative ways you'll get your products or services ahead of, or within the hands of, your prospects. which last part is critical. it's only valuable marketing if it's targeted at the people you've got identified are presumably to shop for your products or services.
1) Share Your Knowledge
If you've got specialized knowledge or expertise associated with your business, consider ways to share that knowledge. Consider writing a daily column for an internet site or publication that targets an equivalent customers you target. Become a daily contributor to a magazine or radio or television program .
2) Create Information Products
Package and distribute your knowledge within the sort of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a daily basis. Use this as a chance to plug your products and services and make certain to incorporate special offers or bonuses to recipients who act by a particular date.
3) Offer Seminars and Do Presentations
Do you offer knowledgeable or personal service? Consider booking yourself for speaking engagements where you'll provide valuable information in your area of experience to groups of individuals . confirm the groups are representative of the kinds of consumers or clients you think are presumably to profit from your services. This tactic serves several marketing purposes.
First, it gets you call at front of your prospects. In marketing this is often called “generating awareness” and it's the primary step toward making a purchase .
Second, it allows people the chance to urge to understand you and/or your services. And with a service business, where clients are buying “you” (that really is what they're buying once they purchase your services) it's crucial that they understand the services you provide which they get to understand you. People like working with people they like. Given the selection between hiring two people with an equivalent skills and services, most of the people will choose the person they like or feel the simplest chemistry with.
Make sure to offer attendees a special offer on your products or services at the top of your presentation. Give the offer a deadline to make urgency for them to require advantage of the offer on the spot.
4) Give Something Away
Find how to offer away samples of your products or services. Is there an association or group meeting or the other event that's trying to find donations to tend away as door prizes?
Why not donate a package of your services or products? you'll gain exposure (a free advertisement by the group leader) among the whole group when your package is either auctioned off, or announced and given away ahead of everyone. you're also giving the one that wins the package the prospect to sample your products or services at no risk.
You could further leverage this marketing by offering the “winner” an incentive to refer others to you. The “winner” may additionally be an excellent person to supply feedback to you, or a testimonial regarding how they felt about your product or service, that you simply can use in future marketing.
Yes, there could also be a tough cost related to the merchandise you're making a gift of , or a “time” cost related to the time you're donating, however once you weigh that cost against the amount of individuals who are being exposed to your products or services, usually it's well worthwhile . And it certainly is reasonable (and usually more effective!) as compared to purchasing a billboard .
My advice is to include this type of activity into your operational budget and easily consider it a price of doing business.
There are all types of the way to get exposure of your products and services without paying for advertising space. Yes, sometimes this does involve making a gift of product or service, but I don’t consider that a tough “marketing” cost. I even have found that the advantages always outweigh the value of my time or my products.
The trick is to focus on well, or in other words, locate where your prospects congregate or what media they read or view, then find creative ways to urge yourself, your products or your services, ahead of them in those places.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing