Article Body:
I just bought a product after being on an inventory for over two years. I hadn't spent one damn with this guy for 2 years, but like clockwork, his e-mails just kept coming.
Day after day after day. Week after week.
I finally gave during a nd purchased his product recently (it's in a field WAY outside marketing).
Why did I stay his list for therefore long? And why did I finally cough up the cashola for his product?
It's because he had taught me to reply . a bit like he taught everyone on his list to reply .
How did he do it? Lucky for you, I'm a sharing guy.
Here are three things he did to create a responsive list...
1. He Built Rapport together with his Readers
2. He Created Excitement And Anticipation
3. He Expanded His Line Of Products
Let's look briefly at all
1. He Built Rapport together with his Readers
The guy told stories. He made it personal. Over the 2 years, I need to know him through his emails. And here's the clincher...
I anticipate to getting his emails! albeit i buy hundreds each day , I read his first.
That's powerful. If you'll get your readers to seem forward to getting your stuff, you'll tap into that monee tree sort of a faucet.
So, build rapport together with your readers by making your stuff personal.
2. He Created Excitement And Anticipation
It never failed. He told me all the time...
"Hey, be careful for what I've got planned next Wednesday."
or...
"During the last week of this month, I'm gonna do something really special for you. Watch your e-mail."
He got his list excited about things he had planned. I caught myself always wishing the day would hurry up and obtain here so he'd uncover his surprise on behalf of me .
My buddy Jeff Walker does this brilliantly. If you are not on his list at...
http://www.sixinseven.com
... you ought to be. Read the e-mails you get from Jeff. You'll know EXACTLY what I'm talking about here.
When you build YOUR lists, attempt to excite and ignite them by making 'em look foward to your stuff.
3. He Expanded His Line Of Products
One thing that always made me envious about this guy is how briskly he created products for his list. The dude was sort of a machine!
It appeared like he was beginning with something every few weeks for us to shop for .
Now, this is often important, so listen over here ...
If you would like to show your list to reply , you've got to offer them something to reply to over and over.
Read that last sentence again.
Give your list something to shop for (either your products or affiliate products). Give them something to try to to (fill out surveys, tell you what they need , tell you where to stuff your latest product).
Then, roll in the hay over and over. Train your list to reply .
Last Thoughts
Building lists is great. But, if you build a dead list, you're just wasting some time .
You have to create RESPONSIVE lists. you would like people to require to shop for your stuff. you would like them to seem forward to purchasing your stuff.
I have a lover who makes more moolah together with his list of under 1,000 than other knuckleheads make with lists of 100,000.
I'm serious.
A responsive list can support your entire business.