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Dieting: I Can't Afford To Lose Weight!


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We are so wanting to reduce that we swallow the guarantees of each diet guru on the earth and eagerly plank our hard-earned cash, praying that this point it'll work.

What are the prices of the favored diets? The initial cost is to shop for the “Bible” for the diet or join the program. Those initial fees range from $20 or $30 for a book to many hundred dollars for a private program.

Then there’s the food. Studies have shown that the typical cost of a week’s food purchases, per individual, is slightly above $50. to start out the South Beach Diet, append a further $25 per week. For the Zone and Weight Watchers Diets, the extra cost is about $40, for Atkins $50, for NutriSystems almost $60 and for Jenny Craig about $85! 

Wait a moment , you say. I’m losing weight by curtailing on eating. Shouldn’t that SAVE me money?

Looking at it logically, you'd certainly think so. But we don’t attempt to reduce logically, we approach the entire process through our emotions. it's our emotions that lead us to shop for things on impulse, to check in for programs we all know we’ll never complete, and to hitch projects we’ll never actively pursue.

Our emotional thinking is our weakness and it's nothing to try to to with intelligence or education or social level. We all get suckered into scams at some point in our lives and that we all occasionally suffer from buyer’s remorse – it’s a neighborhood of the human experience.

The marketers and ad men realize it well and spend their days devising tricks that we only too often fall. How often have you ever eagerly dialed an 800 number during one among those brilliant infomercials only to receive something that doesn’t work because it did on TV, is either shoddily made or simply too complicated, and you stick it within the back of a cabinet where it gathers dust until you finally toss it?

When it involves our weight, our emotions reign supreme. We so desperately want to be more attractive, more respected, and more desirable. we'll even subject ourselves to painful and sometimes dangerous surgery to bring our reality closer to our ideal. and that we will rob our piggy banks, deplete our bank accounts, and run up our credit cards for love or money that promises us a slender future.

Do we get what we pay for? Sometimes. There are a couple of successful disciples in every program. it's their pictures and stories that are prominently displayed in promotional literature. it's the old “before” and “after” trick that sucks us in. Our logic (and a small footnote) tells us that the featured results aren't typical. 

The wary left side of our brain wonders if a touch airbrushing may need been employed. Then the proper side explodes, crammed with desire, well-meaning intentions, and an awesome urge to believe. and that we fall for it again.

Notice that we never hear or see about the failures, the many thousands who start a diet with such high hopes yet live the remainder of their lives overweight. All the diets have their failures but never bother to say exactly what their percentages are. they'll caution that their program must be followed exactly if it's to figure , but let’s be realistic. what percentage folks can follow an unswerving routine for the weeks, months, or years it's getting to fancy reach our ideal weight? We could also be creatures of habit but life seldom fits into one unsquishable box for very long. We adapt the routine to satisfy our immediate needs and everything falls apart.

Sadder, wiser, guilt-ridden and self-critical, we vow to start out again until, eventually, we hand over . Is there a far better way?

We can start by realizing that it really doesn’t matter what diet we elect . the key is to deal with our emotions, that infatuation with food that has, nationally, reached crisis proportions. we've to interrupt off our affair with what we eat and restore food to its rightful place – something that keeps us alive and healthy, not our primary source of pleasure and self-satisfaction.