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Podcasting case study coverville

Podcasting Case Study - Coverville

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How can you create a successful podcast? What are the challenges most often faced by independent podcasts? How do podcasts generate revenue? In our case study we explore these questions and the lessons you can learn from the popular Coverville podcast.

What is it? 

The Coverville podcast is generally released two or three times a week and is based around a variety of cover songs (reinterpreted versions of previously recorded songs by another artist.) The show generally begins with a brief introduction and overview of the shows theme for the day. The songs are then played with a few details about the song and artist, as fell as some fascinating bits of trivia interspersed in between. The shows are generally about 35 minutes and feature roughly half a dozen different songs. Information about the performing artist and source album is provided, along with information about the artist being covered. While the concept of an all covers show may seem rife with second rate songs, and almost unbearable versions o