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How one great george street doubled their web traffic from accessible design

How one great george street doubled their web traffic from accessible design


Over the space of a 12 months, significant London convention centre One outstanding George road has more than doubled their web site visitors from re-designing their internet site to make it extra user friendly and DDA compliant. To advantage higher seek engine positioning and as a result growth visitors further they've additionally embarked on an search engine optimization challenge.

Who are One super George avenue?
One great George road is an fashionable and historical primary London conference venue. Situated in the coronary heart of Westminster the venue has 19 rooms appropriate for a plethora of events, from meetings to conferences; education classes to product launches, awards dinners to private high-quality eating and the venue is likewise to be had for exceptional use for weekend wedding ceremony receptions. With cutting-edge and conventional rooms and the potential for 6-four hundred guests, there’s a room for each event.

Despite the fact that a widely recognized and installed convention venue already, in 2004 it was felt that the company photograph had to be up to date to better mirror the celebrated nature of the commercial enterprise. So, along side a brand new logo and new brochures an get right of entry to-friendly internet site turned into added on-line in Feb 2005.

Website creation
Designed and created with the help of advertising corporation WDPA (now SOUK response) and constructed by way of E-enterprise (a part of Thomas Telford Ltd), the brand new web site adopted the clean new streamlined look that may be seen on all other literature and cloth. In addition to updating the website online aesthetically, the purpose become additionally to make it extra in step with the new DDA requirements. The venue is keen to provide a service for all, in order that human beings of all capabilities have clean get entry to to the web page and the facilities in the building.

Upgrades and additions included an choice for converting textual content size for sight-impaired users and a web page detailing accessibility capabilities in the constructing. A textual content version is likewise currently being advanced to enhance the accessibility. With a clean navigation device, it turned into made easier to work through from attempting to find a appropriate room, to seeing digital tours and making a booking. As wedding receptions are an increasingly treasured supply of business to at least one exceptional George street, two wonderful sections have been created – one for weddings and one for corporate visitors. These markets have very exclusive necessities so it’s important to split them to make the web page extra applicable for the visitor.

Search engine optimization possibilities
On the seo the front, primary foundations were laid down by way of E-business in late 2005 with the aim of checking out the waters whilst absolutely researching the search engine optimization alternatives. Over the past 6 months considering that adding keywords, alt tags, meta tags and so on, the site on the important thing engines like google has elevated barely, however by way of operating with an skilled seo company the aim is to get even better visibility. Commercetuned (www.Commercetuned.Co.Uk) are operating on an ongoing challenge which incorporates adding new internet site coding, link constructing and imparting guidelines on key-word positioning at the patron interface.

With search engine advertising and marketing and optimisation being such warm topics, the one exceptional George avenue advertising method wishes to preserve up with and top of those traits and are consequently completely embracing any changes. The marketing plan has been tailored over the past  years to include this more and more with all campaigns now such as e-pictures and net advertising and marketing as a middle detail and all communications are directing the patron to the internet site.

Vacationer numbers
With traveller numbers increasing so considerably, the re-designed internet site has been a brilliant achievement. During the last three months a key marketing campaign became undertaken and a quarterly e-e-newsletter was disbursed and the achievement of these can simply be seen with traveller numbers at nearly triple what they have been before the re-design. From the visitor records what is also very encouraging is the boom in ‘returning’ site visitors. This once more has doubled over the past 6 months to twenty-eight% of total site visitors.

This increase in site visitors is extraordinary information for the venue and is some distance greater than anticipated, but there may be nonetheless more that may be achieved to enhance the awareness of this conference centre, that is why Commercetuned at the moment are on board operating on an all encompassing search engine optimization/SEM task.